As a designer, whether it be for digital, print, or otherwise; my primary goal is to create an easy and enjoyable experience for the user. It is key for me that before any project begins I understand who will be using my design. How will they use it? Why will will they use it? How can I make their life easier or more enjoyable through my design?

Adaptability and humility are a must. Opening up the conversation and collaborating with customers, stakeholders, and engineers allows for ideation that would not be possible otherwise.